Sam Goodall Appointed Operations Director at Divert

Sam Goodall Appointed Operations Director at Divert

Yorkshire owned and operated waste and recycling company Divert appoints a new Operations Director, set to bring a fresh direction to the business.

Sam Goodall has extensive experience in business operations within the recycling and waste management industry, spanning 20 years. After he drove his last company forward from just under 5 million turnover to an impressive 16 million, he’s now joining Divert not only as the new Operations Director but also as a shareholder.

Sam has a strong strategic business mind, built through working on projects like the 10-year masterplan at Leeds Becket University. Hence his vision is fuelled by growth and strategic planning for the Leeds company – Divert. From growing their customer base to hiring more staff and moving to bigger premises, Sam will be at the forefront of all Divert’s expansion in the next years.

Joining an ambitious team of directors, the aim is to continue driving their policy of waste diversion from landfills by promoting recycling and waste-to-energy solutions. Sam will help the business target a 55% annual growth rate in new customers across their commercial sectors. The new vision for the business also includes geographical expansion, searching to sustainably grow their service areas with the goal of increasing their market presence.

Newly appointed Operations Director Sam says:

“I’m delighted to be joining the Divert team and help grow the business. It’s a great company that puts its customers and the environment at the heart of everything that they do.

“I see a real opportunity for us to become the number one independent waste/recycling provider in Yorkshire. We will continue to maintain the high levels of collections and customer service and focus as much as possible on helping customers achieve their environmental goals.”

John Verity, the Managing Director of Divert, adds:

“Sam’s outstanding expertise in the sector is exactly the fresh perspective the business needed. We are excited to have him on board and are confident he will take the business to a new level.”

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