Wednesday marked the launch of a wholly unique sustainable home and lifestyle brand Their Future, introducing a compelling environmentally-friendly proposition to the consumer goods market.
The Cheshire-based brand will launch initially with a single product – the Their Future baby blanket – the only one in the world created with innovative, fully recyclable fabric exclusively developed for Their Future.
A spokesperson at Their Future commented:
“The revolutionary baby blanket has been expertly crafted using a trailblazing process aiming to minimise the impact on the environment, and sets the scene for our vision going forward.
“Providing quality, durability and protection, and with unparalleled recyclability, the unique material designed in Germany is lightweight and breathable, ensuring a gentle touch against delicate skin and making it ideal for year-round use. Special technology adopted during the manufacturing process ensures that the blanket does not release microfibres, is created with minimal water consumption, no use of chemicals, and is 100% recyclable.
“As a result of an innovative process used in the development, the fabrics do not absorb moisture or any easily-made stains, therefore preventing odours from developing. Any moisture is simply wicked away and dirt is easily released, allowing you to wash at lower temperatures. Their Future’s baby blanket has superior, permanent, antimicrobial properties, as the technology included in the fabric’s construction ensures that most envelope viruses are destroyed on contact.”
To celebrate the launch, for each sustainable and fully-recyclable baby blanket sold, Their Future has pledged to donate one pound to Borne, helping the charity to fund ground-breaking research of the highest quality to advance knowledge of pregnancy and childbirth, and improve the lives of mothers and their babies.
