Seat Unique, the online marketplace for premium tickets to live events, has raised a £7m Series A round led by London based Nickleby Capital.
Founded in 2018 by CEO Robin Sherry, Seat Unique connects venues, clubs and promoters directly with fans seeking the very best tickets to the very best live events across sport, music and culture – all in a safe, secure and guaranteed space.
Nickleby Capital, a private investment office backed by serial entrepreneurs, lead the investment round, alongside a number of existing investors including Richard Flint (board member at LADBible Group and former CEO of Sky Bet) and Simon Murphy (serial entrepreneur, investor and founder of the TFO Group). The Series A funding comes off the back of ticket sales on the platform surpassing £30m, and with Seat Unique having secured partnerships with over 40 of the UK’s biggest venues, clubs and promoters.
Technology enabled access to the best seats in the house
Having launched its marketplace just months before the first national lockdown, Seat Unique have witnessed first hand the post-Covid resurgence in demand for live experiences, in particular in the premium ticketing category. And in an era where material possessions are becoming less desirable, live experiences have emerged as the ultimate luxury, with over 200,000 fans a month now browsing the Seat Unique platform searching for their next live event. Whether it’s witnessing historic sporting moments, enjoying captivating performances by world-class artists, or enjoying the magic of theatre, Seat Unique has rapidly become the go-to, one-stop destination for access to the best seats in the house.
A secure marketplace for guaranteed access
Seat Unique provides premium access to live events direct from source, meaning only rightsholders (clubs, venues, promoters, authorised sellers) have the permission to sell tickets on the platform. This means guaranteed access for all fans and a safe, secure buying environment in what is otherwise a fragmented, untrusted, offline market.
For rightsholders, Seat Unique is giving control of premium inventory and hospitality back to the people who own it, delivering brand new audiences to a section of stadia and venues typically reserved for corporates, and importantly, opening up new revenue streams through its innovative and proprietary dynamic pricing software.
The Series A funding will allow Seat Unique to further enhance its product offering ensuring fans have the very best buying experience, broaden its reach into new sectors and markets and to expand and strengthen its partnerships with industry leading event organisers and venues – connecting even more passionate fans with the most extraordinary live events.
Robin Sherry, CEO of Seat Unique said:
“We are absolutely delighted to have completed our Series A with Nickleby Capital. From the beginning, Nickleby recognised the problem we were trying to solve, and believed in our ability to solve it. To close such a notable round of investment in the current climate demonstrates not only the opportunity ahead of us, but the progression we have made since we first launched our marketplace and the building blocks we created through 2020 to then seize the opportunity that came from Covid.”
Saav Shah, Managing Partner of Nickleby Capital and joining the Board of Seat Unique said:
“Since the first meeting, we were impressed with Seat Unique’s value proposition in creating a new niche in a traditionally archaic market. We are excited to be part of the journey with Robin and the team on their growth ahead.”
To understand how Seat Unique can help drive new customers for your premium ticket and hospitality offering, please email enquiries@seatunique.com and join the ever-growing community of partners benefiting from Seat Unique’s innovative technology and services.
